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Responsible in accordance with the General Data Protection Regulation (GDPR) for Mercedes me Connectivity Services:
For the purposes of data protection law, the following company is the provider of those parts of these web pages which concern vehicle-related Mercedes me connect and Mercedes me assist services and their basic functions (e.g. log-in, profile, inbox, settings, connected vehicles):
Mercedes-Benz Canada, Inc.
98 Vanderhoof Avenue
Toronto, ON M4G 4C9 CANADA
Data Protection Officer:
Corporate Data Protection Officer
1. Data protection
We are delighted about your visit to our websites and your interest in what we offer. We greatly value the protection of your personal data. In this data protection notification we explain how we collect your personal data, what we do with your personal data, for which purposes we use your data, the legal basis for this as well as your rights and requirement arising from this. We also point out the Daimler data protection guideline:
Daimler data protection guideline.
Our data protection information for the use of our websites and the Daimler AG data protection guideline do not apply to your activities on social network websites or other providers that can be reached using links on our websites. Please obtain information about the respective data protection regulations on the websites of said providers.
2. Collecting and processing your personal data
A. When you visit our websites we save particular information about the browser and operating system you use, the date and time of your visit, the access status (e.g. whether you were able to open a website or received an error message), the use of website functions, search terms you potentially entered, the frequency you open individual websites, the relationship of files you open, the transferred data quantity, the website from which you accessed our websites and the website you visit after having visited our website either because you click links on our websites or directly enter a domain in the input field of the same tab (or the same window) of the browser you used to open our websites. For safety reasons, in particular to prevent and detect attacks on our websites or fraudulent behaviour, we also save your IP address and the name of your Internet service provider for a duration of seven days.
b. We exclusively save any other personal data if you provide us with this data, e.g. as part of registration, a contact form, a survey, prize draw or to conclude a contract and in these cases exclusively to the extent we have been permitted to on the basis of your consent or as per the statutory stipulations (refer to the section entitled "Legal basis of processing" for more information).
c. You are not legally, nor contractually obliged to surrender your personal data. It may be possible that certain functions of our websites depend on your surrender of personal data. If, in these cases, you do not surrender your personal data to us, it may have the consequence that functions are not available or only available to a limited extent.
3. Purposes of use
A. We use the collected personal data as part of a visit to our websites to operate them as conveniently as possible for you and to protect our IT systems from attacks and other, illegal activities.
b. Insofar as you provide us with additional personal data, e.g. as part of registration, a contact form, survey, prize draw or to conclude a contract we use this data for the listed purposes, for the purposes of customer management and – insofar as necessary – to process and settle potential business transactions, in each case to the required extent.
4. Sending personal information to third parties; social plug-ins
A. Our websites may also involve third-party offers. If you click such an offer we send data to the corresponding provider to the required extent (e.g. the information that you found this offer on our website and potentially additional information you may have entered on our websites for this purpose).
b. If we use so-called social plug-ins by social networks, such as Facebook, Twitter and Google+ on our websites, we integrate them as follows:
If you visit our websites, these social plug-ins have been deactivated, i.e. no data is sent to the operators of these networks. If you would like to use one of these networks, click the corresponding social plug-in to establish a direct connection to the server of the corresponding network.
If you have a user account with the corresponding network and you are logged in to this specific social network at the time you activate the social plug-in, this network can attribute your visit to our websites or to your user account. If you would like to prevent this, please log out from the network prior to activating the social plug-in. A social network is unable to attribute a visit to other Daimler websites before you have not also activated any available social plug-in there.
If you activate a social plug-in, the network directly transfers the consequently available data to your browser which integrates it into our websites. In this situation there may also be data transfers that are initiated and controlled by the corresponding social network. Exclusively the data protection regulations of the corresponding network shall apply to your connection to a social network, data transfers taking place between your system and the network and your interactions on this platform.
The social plug-in remains active until you deactivate it or delete your cookies.
c. If you click the link to an offer or activate a social plug-in, it may be that personal data is transferred to providers in countries outside the European Economic Area that do not guarantee "adequate levels of protection" that meets EU standards for the processing of personal data from a perspective of the European Union ("EU"). Please consider this before clicking a link or activating a social plug-in and consequently trigger any transfer of your data.
5. Evaluating usage data; using analysis tools
A. We would like to match the content of our website as accurately as possible to your interests and consequently improve our offer for you. We use the following analysis tool(s) to identify user preferences and particularly popular areas of our websites: Google Analytics, Adobe Analytics.
b. When using these analysis tools data may be transferred to servers in the USA where it is processed. For this reason, please note the following: from the perspective of the European Union "adequate levels of protection" as per EU standards do not apply in the USA in terms of the processing of personal data. However, this level of protection can be replaced for individual companies by certification as per the so-called "EU-U.S. Privacy Shield".
c. If you do not want us to collect and evaluate information about your visit to our websites using the listed analysis tools, you can opt out for the future at any point.
We shall implement your opt-out by setting an opt-out cookie in your browser. This cookie serves exclusively to assign your opt-out. Please note that an opt-out cookie is only effective in the browser in which it was activated for technical reasons. If you delete cookies or use a different browser or terminal, you must once again opt out.
d. In the following section we have provided information about the providers of the analysis tools we use and the corresponding opt-out options:
i. Google Inc. ("Google"):
Google has been certified as per the EU-U.S. Privacy Shield.
You can prevent the transfer, recording and processing of your data by Google. Google has provided information about this at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
II. Adobe Systems Inc. ("Adobe")
Adobe has been certified as per the EU-U.S. Privacy Shield.
Please click the following link to opt out of an evaluation by the Adobe Analytics product: http://www.adobe.com/de/privacy/opt-out.html.
III. [Placeholder for additional providers]
6. User-based information (targeting and retargeting)
We use what are known as retargeting technologies to be able to match our online marketing (e.g. banner advertising) more specifically to your requirements and interests on the websites of our retargeting partners (Flashtalking, Google Adwords, Google Doubleclick and Vivaki). Your interest in our products and services is saved in cookies to this end. These cookies are processed and used when visiting other websites which cooperate with our retargeting partners to be able to provide you with information related as closely as possible to your interests. This takes place in an anonymous format, i.e. you cannot be identified through retargeting.
If you do not want Daimler and its retargeting partners to collect, save and analyse information about your visit, or to match banner advertising to your interests, you can opt out of this at any time for the future.
An opt-out cookie is set in your browser for technical implementation of this opt-out. This cookie serves exclusively to assign your rejection. Please note that for technical reasons an opt-out cookie can only be used for the browser from which it was set. If you delete cookies or use a different browser or terminal, you must once again opt out.
We use technical and organisational security measures to protect the data we have under our control against manipulation, loss, destruction and against access by unauthorised persons. We continuously improve our security measures in line with the technological developments.
8. Legal basis for processing
A. If you have given your consent to us processing your personal data, this constitutes the legal basis for said processing (Article 6 Section 1 Paragraph a GDPR).
b. The legal basis for processing personal data for the purposes of initiating or compliance with a contract with yourselves shall be Article 6 Section 1 Paragraph b GDPR.
c. We are permitted to process your personal data insofar as this is required to comply with our legal obligations (e.g. archiving data) as per Article 6 Section 1 Paragraph c GDPR.
d. We also process personal data for the purpose of compliance with our justified interests as well as justified interests of third parties as per Article 6 Section 1 Paragraph f GDPR. Maintaining the functionality of our IT systems, but also the marketing of our own and third-party products and services as well as the legally specified documentation of business contacts shall represent such justified interests.
9. Deleting your personal data
Your IP address and the name of your Internet service provider we save exclusively for security purposes will be deleted after seven days. We shall also delete your personal data as soon as the purpose for which we collected and processed this data no longer applies. We save your data beyond this time if this is required as per the legislation, directives or any other legal specifications of the European Union or a member state of the European Union applicable to us.
10. Rights of affected parties
A. As a person affected by data processing your have the right to information (Article 15 GDPR), correction (Article 16 GDPR), deletion of data (Article 17 GDPR), restricting processing (Article 18 GDPR) and transferring data (Article 20 GDPR).
b. If you have given your consent to us processing your data, you have the right to revoke this consent at any time. The legitimacy of processing your personal data up until you revoke the consent shall not be affected by the process of revoking. Any additional processing of this data shall also remain unaffected on the basis of a different legal basis, e.g. to comply with legal obligations (cf. section entitled "Legal basis for processing").
c. Right to object
You have the right to object to the processing of personal data affecting you at any time resulting from an extraordinary situation on the basis of Article 6 Section 1 e) GDPR (data processing in the interest of the public) or Article 6 Section 1 f) GDPR (data processing on the basis of balancing of interests). If you object, we shall exclusively continue to process your personal data if we can provide mandatory, justifiable reasons that overrule your interests, rights and liberties or if the processing serves to assert, exercise or defend legal rights.
d. If possible, we ask you to address your claims or declarations to the following email address: [enter email address].
e. If you are of the opinion that the processing of your personal data infringes statutory stipulations, you have the right to file a complaint at a responsible data protection supervisory authority (Article 77 GDPR).
If you subscribe to a newsletter provided on our website, the data stated upon subscribing to the newsletter shall exclusively be used to send the newsletter, providing you do not consent to any further use of the corresponding data. You can end the subscription at any time via the unsubscribe option in the newsletter.
12. Daimler AG central access service
With the Daimler AG central access service you can register with all the websites and applications of the Daimler Group and their brands that use this service. You can access the terms and conditions of use of the central Daimler AG access service at the following link:
You can find information on the cookies we use and their functions in our cookie information.